In this article we are going to talk about what social bookmarking is and why business owners should include this in their online marketing strategy. First of all we will briefly discuss what it is, and then we will talk about the benefits it can bring to businesses. After reading this article, you are then strongly recommended to use this strategy to promote your website.
What is social bookmarking and why is it important?
Social bookmarking services help users to collect and share their favorite websites online. This is very similar to the “My Favorites” function, which will save your favorite websites on your computer. The key difference is that your favorite websites will be saved online, instead of being saved in your computer.
Because of this service, users do not have to bring their own computer out with them or be afraid of losing those websites when their computer has a problem. Those websites are stored online and can be accessed when they login to the social bookmarking website.
The Benefits Of Social Bookmarking
Here are some benefits of bookmarking websites openly by other users:
It shares information of a website to other people, including what the website is about and what they think about it. It also includes information about what other websites are similar to this one. If someone wants to know what kind of websites they should go to when he wants to find certain information, a social bookmarking site would be a good starting point.
Another benefit is that it allows people to share their favorite websites. In other words, they can share their favorite websites with their friends, family, or other people with the same interests as them. There are often times when you cannot find good information from a search engine. In this situation you can search on those sites and see who has the information you want.
Finally, social bookmarking sites can save people a lot of time and effort for finding, organizing and sharing websites. From a marketing point of view, bookmarking your website is also an easy and free way of getting traffic.
The Benefits Of Social Bookmarking, From A Marketing Point Of View
The immediate benefit of bookmarking your website is that you have a link pointing to your website. Some of the social bookmarking websites have very high authority, which means that those sites are trusted by a lot of people. A link from those sites is very powerful in order to obtain a higher ranking.
Another obvious benefit is getting traffic. It is especially true for well-known bookmarking websites. There are times when someone bookmarks a website, a lot of people suddenly surge to that site and therefore that site cannot handle such a large volume of traffic. Provided that you have good and interesting information, it is not difficult to get immediate traffic.