Earlier, there were limited options to share an interesting video, favorite photo or an informative article on the web. The most commonly used medium was the humble email. One would include the link in an email or send it as an attachment. Even then, you could send it only to your contacts. This is where social bookmarking comes in.
A social bookmarking site allows a member to bookmark and share web pages they think might interest others. It does not include all the content of the webpage; only snippets of or links to tagged content. Other members can skim through and use content shared in this manner. Owing to its nature, it can be regarded as a form of social networking. Several sites offer social bookmarking services. We’re sure you’ve come across the names. Examples include Reddit, Twitter, Scoop.it, Delicious, Pinterest, Digg and StumbleUpon. They are slowly overshadowing search engines such as Google, Yahoo and Bing because it is easier to locate niche topics instead of having to scan through multiple search results until you find what you actually want.
How does a Social Bookmarking Site work?
To get started, a person must set up a user account with the respective site. He is provided with a username and password. Social bookmarking sites have different formats. The first type involves going back to the site and pasting the link of interest in the space provided. The second type is more convenient. These sites have widgets. The widgets have to be installed in a browser. Thus, when you come across an appealing article or video, you do not have to go back to the site. You can bookmark it by clicking a single button.
Every active user soon builds a long list of links. There are different methods to organize content systematically. The first includes listing content based on keywords or subject. They can also be sorted by dates. The lists can be adjusted for public or private viewing. In case of the former, all users of that social bookmarking site will be able to view and see content. However, in case of the latter it is made available only to family, friends and coworkers. You can also share an information product with a specific person, a group or within an informational network.
Social bookmarking sites are not confined to sharing interesting content on the web. Users can follow other users who constantly bookmark content that appeals to them. These sites have also evolved as minor discussion forums where users discuss opinions and share comments.
Why use Social Bookmarking?
Social bookmarking sites have closed loopholes in the previous systems. They have thereby increased the ease and convenience of sharing valuable information to a wide group of people. It is for this reason that social bookmarking has gained popularity as a blog and website promotional tool. It improves search engine rankings, attracts more traffic to your site and generates more revenue. It also boosts affiliate revenue.
So, spread your influence in the online marketplace by joining a social bookmaking site.