SEO Tips – The Importance of Back Links For SEO Optimization

There are many SEO tips and SEO tools available to help marketers optimize their sites and gain high ranking in the search engines. One of the most important steps to effective search engine optimization is through gaining quality back links.

When going on the Internet and collecting back links for your Website, it is vital that you choose the proper ones. It is really not about how many links you can get pointing back to your site, but rather how relevant they are and how much authority they have. Because authority is one of the main factors that search engines look for in Websites, it is important that you are only obtaining back links from sites with a high authority as this will depend on how high your Website will rank in search engines.

Some SEO tips to follow to achieve back links through high authority Websites are:

* Article Directories * Blog Comments * Social Bookmarking Sites

Article Directories

Building quality back links to your Website can be easily done by writing articles and submitting them to high authority article directories. Article directories with a page rank of 3 or higher are good enough, however, if you can submit your articles to directories with a rank of 5 or higher, that is even better.

When writing your articles, it is important that you include a link back to your Website (preferably an anchor text link with a chosen keyword) in the resource box as this is what will give you that quality back link.

Search engines (especially Google) put a lot of weight on article directories and deem them important, so the more articles you have submitted to these the higher your Website rank.

Blog Commenting

Other SEO tools that marketers use are blogs. Blog commenting is a very effective method of gaining back links. Comments that are helpful, informative and relevant to the blog post can gain quality back links once approved by the owner of a ‘dofollow’ blog.

Social Bookmarking

These sites are a quick and easy way to gain quality back links to your Website. Social bookmarking sites help to spread the word about things that interest people (which could be your business or content that you write).

Besides for the large amounts of traffic you can get with social bookmarking sites, they are a great way to establish good rankings in search engines. This is because these sites are high in authority, popular and search engines monitor these sites much more frequently than any other sites.

It is important, however, to use these sites correctly, or you might be accused of spamming. The best way to go about using these sites is to add links on a regular basis rather than all at once. Many marketers have a difficult time with this method because they do not know how to use it properly.

These are just some SEO tips to follow to increase search engine ranking. Other SEO tools and tips are available as well. The important thing is to learn how to use these and any other methods the right way so that you know you are only getting quality back links that will help your SEO efforts.

SEO Tips For Your WordPress Blog

Do you think that your WordPress blog is not faring well on the World Wide Web? There could be many probable reasons for it; the primary one being that your WordPress blog is not properly optimized for search engines.

Today, thousands of new blogs get posted on the Internet every day. However, only some of them become successful and drive heavy web traffic. Here are some SEO tips using which you can you can optimize your WordPress blog and make it more search engine friendly.

1) Alter the Permalink Structure: Set your permalinks optimally for SEO. The permalink of your WordPress blog, by default, is clumsy and not optimal, and usually the URL reflects p67 etc. However, it can be easily edited by clicking on the ‘Settings’ tab and then ‘Permalinks’ menu on the dashboard of WordPress. You can then customize it as abc.com/category/postname. Now, your blog post category and title would be visible in the URL rather than a long numeral series.

2) Optimize your blog for keyword phrase: Before you post a blog, you must do some extensive keyword research with the help of Google AdWords Keyword tool and find a low competition keyword phrase with a long tail. Focus aptly on the keyword density and remember to use it in the title keeping a density of 3-4% through the blog content.

3) Add a Comprehensive SEO Pack: Install this All in One SEO pack that enables you to optimize meta tags & keyword tags along with their description, add a custom title for your blog site.

4) Bookmark each blog post: Take the help of social bookmarking websites such as Digg, Delicious, StumbleUpon etc. as this would enable you to promote your blog effectively and bring in heavy web traffic through lots of back linking. You can also OnlyWire and submit your blog posts to multiple bookmarking sites simultaneously.

5) Apply Google XML Sitemap plugins: Install XML plugins so that all your blog posts and web pages are indexed easily by search engines. You can also use these plugins for generating a sitemap for you blog site.

6) Optimize the home page of your blog site: Use a keyword research tool and figure out good keyword phrases for your home page and remember to include the keyword phrases in the meta description, Title tags and the running content of your home page. These relevant keyword phrases can fetch you hundreds of searches per day.

7) Practice link building: You can easily give a remarkable boost to the search engine rankings of your website with link building thereby driving in considerable web traffic to your website. Use article submission to multiple directory submissions, article marketing, forum postings, blog comments, media coverage, press releases, emails, newsletters, social bookmarking etc. for link building.

8) Optimize your Blog gifs/Images: You can optimize your images by using keywords in the ‘Alt’ attribute and ad keywords in the names of the images. Also, input the image description in the image title tag.

Now that you know the basic SEO tips to optimize your WordPress blog, you must optimize the same at the earliest for instant web results on major search engines. Besides these SEO tips, your WordPress blog must be hosted on a secure server that has a decent uptime and offers you 24 × 7 technical and customer support service so that your WordPress blog is accessible to the visitors all the time and your SEO efforts can fetch excellent results. Currently, there are many good web hosts performing well in Web Hosting business such as LimeDomains, HostGator, Network Solutions etc.

SEO Tips – Bring Your SEO Skills To A Higher Level!

Traditionally, website promotion was something difficult and a lot of marketing experts were needed to facilitate the process of website promotion.

However, in recent years, a lot of people can conduct this kind of promotion on their own. They have the marketing knowledge and with the widespread use of the internet, more and more people would be able to read articles regarding recommendations for website promotion online. Therefore, they would possess the basic skills for website promotion.

One of the most common types of website promotion is through SEO. Search Engine Optimization is something that a lot of people are interested in looking at nowadays. With the rise of the search engines, a lot of people realize that search engines are very important channel for strangers to get information about their own business websites. Therefore, a lot of companies are working high to gain a high position in the results page.

Different engine would use different methods and weightings to rank a website. Therefore, you would find that the first website in Yahoo! may not be ranked as the first of Google. However, there are still some basic and simple tips that you can bear in mind indeed.

First of all, you should try to submit articles in some article directories in order to increase the backlink for your website. As you may know, a lot of search engines would value backlinks. But you should find some reliable and strong backlinks. Article directory would be one of the common place for you to seek backlinks. You should submit articles and then add your own business website address there. Then, when the directory posts the article, your business website URL would appear as well and the search engines would realize and recognize that as a backlink.

On the other hand, you can also use social bookmarking sites. This is a common way for people to promote businesses nowadays as well. You can try to join some social sites and then post URL of your business website. Of course, you should also use this chance to promote the products instead of just stating the website. This is a good chance for you to promote and direct the potential customers.

Some people think that only a fraction of visitors are the real target customers of a business if we are focusing on the search engine part and they would think that this is now efficient. However, engine is the fundamental part for promotion and search engine optimization is definitely important for a business to set up a firm base of customers. Therefore, even though the percentage of customers realized is low, you should still spend time and efforts in the SEO.

To conclude, search engine optimization is something great and it can surely help a business website to achieve success. If you want to know more about SEO, you should not miss the chance to search online and you would find examples of successful websites regarding the search engine optimization work.

Top 10 Tips To Improve Insurance Agency SEO

Effective insurance agency search engine optimization can help drive traffic to your website, generate inbound leads, and increase the health and credibility of your insurance website. Let’s review these top 10 tips when it comes to improving your insurance agency search engine optimization.

  • Know Your Keyword Phrases

Keywords, which are technically keyword phrases, are short three to five word phrases your prospects might use when looking for insurance products and services. For example, Ohio business insurance, Charlotte employee benefits, and New Jersey truck insurance, are all keyword phrases potentially applicable to your agency. To create a list of these phrases, there are many free tools and techniques your agency can use. For example, Google AdWords and Keyword Planner will help you determine the number of searches, by phrase, for your preferred keyword phrases. It will also recommend similar phrases for you to consider. There are many other free and paid tools, including Moz Keyword Explorer and SEOBook Keyword Tool.

  • Review Other Insurance Agency Websites

Many agencies and brokers don’t do a great job with insurance search engine optimization (insurance SEO). That said, it can be still helpful to investigate other insurance agency websites to see if your agency can glean keyword phrase ideas. To do this, simply navigate to another agency website in your state and View Page Source, and search (Ctrl F) for meta. Or you can install a free tool bar from Moz or SEOBook to make this process simpler.

  • Social Bookmarking and Google URL Submission

Once your agency has optimized your website for SEO, make sure you submit any unranked pages to Google using the Google Webmaster Tool – Submit URL. And, to better ensure your pages will get ranked, add them to prominent social media platforms including Twitter, LinkedIn, Facebook and Google+.

  • Keyword Phrases in Titles and Subtitles

Creating titles and subtitles on a web page that includes your preferred keywords will help search bots and human readers more readily scan your content. If they find relevant keywords in your subtitles, they are more likely to read the entire article.

  • Alt Image Tags and Header Tags

The title for a page appears on the search engine results page. The main header will appear when viewers open the page, similar to a headline in a magazine or newspaper article. Focus each web page on a specific topic and keyword phrase. Your title and header will be indexed by the search engine and seen by prospects. It will increase the chance viewers will open your article instead of an alternate article. Make sure you limit each page to a maximum of three keyword phrases. Both your prospects and the search bots will be looking for well organized, focused content, so keep your content streamlined and relevant.

  • Dynamic Content Not Duplicate Content

Search engine like to see new content as their search bots scan your insurance agency site. Adding dynamic content with a blog, video, and article publishing will help your insurance search engine optimization efforts. Make sure your website isn’t using boilerplate, duplicate content. If you purchased a site from a vendor that offers boilerplate content, rewrite all your content, as rapidly as possible, or your rankings will suffer the consequences.

  • Word Density

When it comes to word density, you should repeat your phrase, a reasonable number of times. There are many opinions on word density, ranging from 4% to over 10%. In general, a simple rule should be, when reading your content, it should read well for your website visitors first, and search engines second. Beware of “keyword stuffing”. When writing a page, focus on the topic, not the keyword phrase. When following this process, I find my keyword density is usually in the 5% to 8% range. For example, if you are writing about Florida flood insurance, it’s fine to repeat that phrase 4 or 5 times in 150 words, but not 10 times. You should include the phrase in your page name, page title, description and as header tags as discussed prior.

  • Boldface, Italics, Underline, Links

It’s good to boldface, italicize or underline your keyword phrases, but do so within a reasonable writing context on your pages. Links can also be helpful, linking to other pages within your website, or conversely, linking from other pages to your preferred pages. Don’t confuse this process with “link building” schemes. Many agencies were led astray with SEO link building scams, such as link farms. Any external links to your insurance agency site should come from high quality, relevant sites.

  • Insurance Videos

Website visitors are 80% more likely to watch video then read your content, and search engines weight webpages that contain videos. And if your video has a longer view time than other websites in the same search results then your rankings cam improve even more.

  • SEO Tracking

There are tons of tools available for tracking insurance search engine optimization. Many are free, most are inexpensive. From Moz, to SEOBook, to WebCEO, your agency can pick from dozens of highly functional choices. That said, you’ll need to learn the tool you select, and run and measure the reports on a consistent (monthly should suffice) basis. And it goes without saying, that every agency should have Google Analytics loaded on their website, to track general traffic, traffic patterns, search engine referrals, and social media referrals to their website.