SEO Tips – The Importance of Back Links For SEO Optimization

There are many SEO tips and SEO tools available to help marketers optimize their sites and gain high ranking in the search engines. One of the most important steps to effective search engine optimization is through gaining quality back links.

When going on the Internet and collecting back links for your Website, it is vital that you choose the proper ones. It is really not about how many links you can get pointing back to your site, but rather how relevant they are and how much authority they have. Because authority is one of the main factors that search engines look for in Websites, it is important that you are only obtaining back links from sites with a high authority as this will depend on how high your Website will rank in search engines.

Some SEO tips to follow to achieve back links through high authority Websites are:

* Article Directories * Blog Comments * Social Bookmarking Sites

Article Directories

Building quality back links to your Website can be easily done by writing articles and submitting them to high authority article directories. Article directories with a page rank of 3 or higher are good enough, however, if you can submit your articles to directories with a rank of 5 or higher, that is even better.

When writing your articles, it is important that you include a link back to your Website (preferably an anchor text link with a chosen keyword) in the resource box as this is what will give you that quality back link.

Search engines (especially Google) put a lot of weight on article directories and deem them important, so the more articles you have submitted to these the higher your Website rank.

Blog Commenting

Other SEO tools that marketers use are blogs. Blog commenting is a very effective method of gaining back links. Comments that are helpful, informative and relevant to the blog post can gain quality back links once approved by the owner of a ‘dofollow’ blog.

Social Bookmarking

These sites are a quick and easy way to gain quality back links to your Website. Social bookmarking sites help to spread the word about things that interest people (which could be your business or content that you write).

Besides for the large amounts of traffic you can get with social bookmarking sites, they are a great way to establish good rankings in search engines. This is because these sites are high in authority, popular and search engines monitor these sites much more frequently than any other sites.

It is important, however, to use these sites correctly, or you might be accused of spamming. The best way to go about using these sites is to add links on a regular basis rather than all at once. Many marketers have a difficult time with this method because they do not know how to use it properly.

These are just some SEO tips to follow to increase search engine ranking. Other SEO tools and tips are available as well. The important thing is to learn how to use these and any other methods the right way so that you know you are only getting quality back links that will help your SEO efforts.

Small Business Social Media Marketing Strategies

Being a small business owner requires the ability to wear many hats and become proficient in multiple skills. Long before opening the doors, owners must develop strategic business and marketing plans to ensure required tasks are accomplished.

Perhaps the greatest challenge for small business owners is engaging in effective and affordable marketing strategies. While it is nearly impossible to build brand recognition without substantial marketing efforts, this venue can be cost-prohibitive for companies just starting out.

Social media marketing is a venue that is not only affordable, but can yield powerful results. This technique can be interconnected with other online marketing strategies to obtain maximum online visibility.

Most people are familiar with social media outlets such as Twitter and Facebook. Nearly every major consumer brand has implemented a Facebook business page. This venue is effective for interacting with consumers and offering private discounts or sales offers to subscribers.

Social media outlets can be used to promote company websites, blogs, marketing videos, podcasts, digital newsletters, press releases, and informational articles. Business owners can interact with subscribers to obtain feedback, build momentum about a new product release, and share company news.

Social media marketing also encompasses social bookmarking through websites such as StumbleUpon and Digg. Not only can companies promote their own marketing collateral, they can also share resources about other companies. This provides opportunity to build customer relations and expand business connections.

Another form of social marketing is publishing comments to like-minded blogs or websites. Many companies use this strategy to develop relationships with businesses that would be a good marketing partner.

For example, FoodBuzz.com is the #1 online foodie network. It provides a venue where food bloggers can meet other foodies and share recipes. However, FoodBuzz has numerous sponsors who reach out to food bloggers and provide incentives to promote their products. This is a prime example of co-op marketing that not only reduces time, but also costs.

Leaving comments on company websites and blogs is a good strategy for link building online. Link building is essential for boosting search engine rankings. While search engines utilize a variety of techniques to determine where websites rank, inbound links is one of the more important criteria. When hundreds of websites link to a specific website it signals the search engines that it is a popular site and offers information people are looking for.

The primary goals of incorporating social marketing into a small business are to develop customer relations, build brand recognition, and improve online visibility. There are many facets to social media marketing, so it can be beneficial to participate in a marketing training course to learn about available strategies and how to capitalize on each.

Small business owners often find it advantageous to outsource marketing projects to an online marketing company. Working with professionals eases burdens for entrepreneurs and frees up time for them to attend to business management.

Those who are new to operating a small business may find it helpful to visit the Small Business Association website at SBA.gov. The SBA provides a variety of training courses, business financing resources, mentors, and step-by-step guides for developing business and marketing plans.

Get High Quality One-Way Links With Pligg Submissions

The evolution of the Internet as a means for conducting business and making transactions has seen a tremendous growth over recent years. Many independent professionals, entrepreneurs and small business owners have plunged into the online business world and made a name for themselves, addressing either a local audience or a global one. The good news is that there is still a lot of money to be made using the Internet as a means of either setting up an online business or advertising for your existing commercial activity. However, as we all know, reaching the targeted audience and getting the message out there is of the utmost importance. And when it comes to online marketing, getting high quality traffic and one-way links to your web site is vital. This can be achieved in a number of ways, all of which fall under the large category of search engine optimization services.

One way of getting high quality one-way links to your web site, whose efficiency has already been proven, is Pligg submission. For those of you who are not familiar with Pligg sites, you should know that these sites are communities dedicated to social voting, which are very similar to social bookmarking sites in all aspects, except for their size. Pligg sites are social media sites that can be created by anyone who wants to build a community around a specific area and target a particular audience. At this point, Pligg sites are among the fastest and most effective ways of launching a new social media website.

Going back to search engine optimization and the part that Pligg submission plays in it, you should also know that links are submitted to Pligg sites and users vote for them according to their preference. This translates into exposure and visibility, which results in one-way links to your site.

However, as you might have guessed, there’s also a catch to Pligg submission. Thousands of sites are already being powered by this open source content management system. Most Pligg sites are not worth submitting to, as their future is questionable at most. As with all the other submissions that help drive traffic and improve your site’s rankings, such as social bookmarking submission, web directory submission, article submission, etc., Pligg submit must be carefully performed. It usually takes a SEO expert to be able to tell which are the best Pligg sites where submission really pays off. Moreover, this SEO tool will only work to your advantage if submission is done manually and to a couple hundred Pligg sites.

Pligg submit is also a very efficient way for a newly-developed web site to be indexed within a shorter time frame. Furthermore, Pligg submission is a very good linking strategy, as it allows the building of links for the inner pages, also known as deep links. This eventually translates into better rankings with the major search engines.

Getting Website Traffic with Social Bookmarking

In making the Internet an easier place for users to navigate, the concept of bookmarking has become quite the commonly used tool. Whether you surf the Net using Internet Explorer, Firefox, or other selections, storing your preferred website links for future use is easy to accomplish when using “bookmarks” and “favorites.” Today, this same concept is being used to drive traffic to websites through a technique called “social bookmarking.”

The availability of social bookmarking has increased over the years with sites, such as Digg, Reddit, and del.icio.us. With these services, bookmarks are stored online instead of on a computer, making accessibility possible from any computer that connects to the Internet. Instead of using cumbersome folders to store bookmarks, these sites rely upon “tags.”

With this shift in traditional bookmarking, a user may assign and place their bookmarks into many different categories. Another advantage in social bookmarking is the innovative methods in which organization is achieved. This includes the many ways people are allowed to view their tags. For instance, “tag clouds” help locate bookmarks by using weighted lists coupled with visual design. The most frequently used tags appear in a larger font or showcase specialized emphasis. Alphabetization is also added to tag clouds, making it easier to locate tags in alphabetical order and by popularity.

When it comes to using social bookmarking as a way to drive website traffic, the ability to share favorite sites with other people aids in the discovery of new sites. When people show tags linked to a particular website, interest is created as visitors with similar interests click. For example, if you utilize social bookmarking and store many site links associated with growing grapes, you can keep an eye out for all of the bookmarks that other people interested in grapes have also saved. In the end, the convenient system allows users to expand their knowledge by clicking on the links (or tags) that mean the most to them.

Website traffic increases for sites when they become part of a bookmarking system comprised of many different people, as services often cater to specific topics and formats, which include feeds, shopping items, videos, and books. The most successful sites have been able to reach a wider audience and increase their chances for enticing a consumer to make a purchase. The key to luring a great deal of visitors is by providing helpful and useful information that encourages others to bookmark. Website owners are also able to track their progress with the public, as they can find out who has bookmarked their site.

Increased website traffic not only helps business and personal websites, but also blogs. Some people set up their blog to link to their favorite tagged sites, permitting visitors to their blog to easily bookmark the site. The increased traffic may also gain a better Google Page Rank for some. Depending on the social bookmarking service you select, you may add your own bookmarks to your blog, which leads to updated tags and links that take place on a daily basis. Traffic increases and users stand to gain a better page rank through suitable backlinks.

The only setbacks social bookmarking poses for some is the lack of standard sets of keywords; lack of standard tag structure; and unclear tags. Sometimes, mistagging occurs because of spelling mistakes. Also, users vary with their use of plurals and capitalization. Unfortunately, some people also abuse the system, which can lead to spamming, but overall, social bookmarking is far more convenient and beneficial for driving traffic than not.