Social Bookmarking for Insurance Agency Web Marketing

Let’s begin with a simple definition of social bookmarking, then discuss how this can be used as a component of your insurance agency web marketing plans. Social bookmarking allows Internet users (and insurance agencies) to organize, store and manage online resources, akin to marking pages in a book for use at a later date. Unlike the bookmarks of old, and as with all things on the Internet, these bookmarks can be easily shared and distributed. Descriptions can be added to the bookmarks, so users can peruse the content (from the succinct descriptions) without requiring a download. These descriptions can include votes (good or bad), comments or tags (metadata). Think of tags in terms of keywords, short relevant phrases germane to your target audience.

Use

Social bookmark users can save web page links they want to share. These links are typically public and can be viewed chronologically, by category or tags, or using a search engine. I liken social bookmarking to some elements of asynchronous collaboration solutions, which allow users to share topics according to a category, project, etc. Collaboration systems allow users to subscribe to an information feed, very similar to the social bookmarking services which provide web feeds for their lists of bookmarks and lists organized by tags. Arguably, social bookmarking is a simplistic type of asynchronous collaboration. The feeds or subscription functionality allow users to become aware of new bookmarks as they are saved, shared, and tagged by other users. Collaborating and managing these tags may be referred to as “folksonomy.”

What is Folksonomy

Folksonomy is a classification system created to manage tags to categorize content derived from a consensus of users. Insurance agencies can think of folksonomy in terms of the metadata and tags used on their insurance agency website and tag clouds which might be used on their insurance agency blog. Simply stated, tagging allows users to collectively classify and find information. For example, blogs often include tags, and their associated tag clouds as a way to help visualize tags in a folksonomy. Folksonomy also helps us in other ways. One of the inherent advantages of social bookmarking is the human factor, allowing users to determine content relevancy as opposed to deferring to search engine bots which automate the same process. By sharing, tagging, voting and describing content, users can better determine if the content is truly applicable to their needs, and computer error or misclassification can be removed from the formula.

Most Popular Sites

Top social bookmarking sites as ranked by eBizMBA include (monthly visitors estimated):

  1. Twitter: 200,000,000 Unique Monthly Visitors, Alexa Rank 9.
  2. digg: 25,100,000 Unique Monthly Visitors – Alexa Rank 139.
  3. StumbleUpon: 17,500,000 Unique Monthly Visitors – Alexa Rank 112.
  4. reddit: 16,000,000 Unique Monthly Visitors – Alexa Rank 135.
  5. delicious: 5,500,000 Unique Monthly Visitors – Alexa Rank 342.

Others include tweetmeme, FARK, Slashdot, friendfeed, clipmarks, newsvine and diigo.

Practical Use for Insurance Agency Web Marketing

Why should your business be concerned with Social Bookmarking? Social bookmarking offers several web marketing opportunities for businesses:

  1. Organize and distribute your relevant content
  2. Drive traffic to your insurance agency website
  3. Improves your Internet presence
  4. Improves Insurance Agency SEO
  5. Improves inbound link popularity (Backlinks)

Conclusion

As you consider your most important agency web marketing initiatives, there may be higher priorities on your things to do list, including the creation and maintenance of a Web 2.0 website, blogging, ePublishing, eMarketing, and social media marketing (LinkedIn, Facebook, YouTube, Twitter). That said, and when thinking about your social media marketing initiative, it’s fast and easy to add social bookmarking as an extra component for your agency web marketing plans.

The Real Power of Web Directories For Business

Much has been said about how important it is to have a strong online presence, especially for businesses. But little do we know about the real power of web directories for business and in boosting their revenues.

Different sources say different things about different website directories and bookmarking sites and their potency in boosting a company’s online presence. This often causes information overload for people and business owners in deciding whether it is really that important to invest and devote time in it.

Know Your Priorities

In business, knowing your priorities and knowing where to devote your time is a very crucial attribute for a businessman. This can actually determine a business’ success or in some cases, cause its failure.

Wasting your company’s resources to things that are not part of your priorities can be very detrimental to your business. If you’re a start-up or a small business that rely on local customers, reaching out to your targeted market and learning the power of web directories are probably among your priorities.

Promoting Your Business

On top of developing your core products or services, one of the most important things that every business owner must prioritize is marketing. A very significant aspect of marketing that is very crucial for all types of business is promotion.

If you own a small business in a small town, promoting your product or services is not totally different when you own a big multi-million dollar firm. The key ingredient to effective product or service promotion is well planned and ready to take risks.

Know Your Market

Before you can promote something to someone, you need to know who that someone is. Thus, before running a marketing campaign, whether online or offline, you need to know your market.

Now, once you have the list of your potential clients, making your website have a very strong online presence will be easier. With your company listed on different site directories, it will be easier for your potential clients to know that you or your company exists.

Don’t Spam People

With the technologies and free resources available online, there are a lot of people who take advantage of these services. In fact, among the online resources that are vulnerable to abuse of spam users are the different online directories.

If you want to create a good image to your clients or customers, spamming people are the last thing that you should do. You must not abuse any resources online at major networking sites and search engines have become very watchful against spammers online.